A History of successful leadership
The dream of creating Clean Africa began early in school days. It was suspended but not forgotten, and so in 2004 it came true. Today, with expectations positively overcome, Anastácio Sebastião Langa, awarded by Ernst & Young in the Emerging Entrepreneur category, is always aiming more for this market leader that operates in the areas of cleaning and laundry.
Coming from a very humble background, Anastácio Sebastião Langa was born on January 17, 1960, in Macupulane, a locality of Manjacaze district. Son of Sebastião Langa and Celeste Macamo, he completed primary school in the village where he was born and help taking care of cattle and goats, an occupation that was indeed that of his parents. As for secondary education, it was already held in the city of Xai-Xai.
“In high school I was a student like the others,” said Anastácio Sebastião Langa, referring to “his school days,” as a time when he was already “dreaming of being entrepreneur” precisely in the industry in which he operates today. It was a dream motivated by the lack of this type of services provider in the market, but also by his personal taste for this area of work.
The dream was suspended in 1982, as he found his first job in Maputo, after completing the technical and vocational education. “I worked in Mozambique engineering laboratory only two months and then I was transferred to Ermana, a company related to ships repairing,” recalls Anastácio Sebastião Langa, who at the time was not sufficiently motivated, and so he left to seek other professional challenges. “I created my first construction company. It was dedicated to small jobs, such as painting, plumbing, aluminium partitions and laying bricks and tiles”, he tells and confesses that he was still frustrated because” in the end I always intended to found a company in the cleaning and laundry business. ”
A dream came true
In 2004, his lifetime dream finally came true, as he was able “to raise some money” to start the company Clean Africa with eleven workers. “I’ve thought of this name when I was in school,” says the mentor of this company, who before embracing this challenge carefully studied the market, opting for the junction of the two areas – cleaning and laundry – for a specific purpose. “If a customer had already resorted to laundry service, when receiving a letter of intent for the cleaning jobs, the Clean Africa name would already be familiar. Also, if he had had a good experience, it would be easier to choose our services “, he explains and emphasizes that “this component was original, and combined with the modern equipment, it became a feature that continues to make a difference in the market.”
However, the early days were not easy. With an activity started from scratch, Anastácio Sebastião Langa worked hard and persistently to ensure the sustainability of his dream. “The establishments did not requested cleaning services, they just hired servants. Thus, we had to make a massive advertising campaign with the Goal agency”, says the entrepreneur, making a “very positive balance” of his career.
“Our expectations were positively exceeded. We were able to lead the market”, states the head of a successful company that offers a laundry service (dry cleaning and wet) as well as all kinds of industrial cleaning, office, hospital and home. In 2012, the Clean Africa has begun to expand in the Mozambican provinces and it is expected that in 2017 it will mark its presence all over the country.
One of the main challenges for the future will be to create the necessary conditions to gain autonomy in terms of raw material. “We have a project that includes the opening of a factory of essential supplies for our operation”, putts forward Anastácio Sebastião Langa, adding that he also intends to “continue to modernize in all areas.”
Market leadership is also achieved with the performance of employees, who have been increasing over the years. Eleven people became 250 in 2007 and currently are 850. “It’s always difficult to lead 850 workers,” says the managing director of this company and reveals that the secret is to “empower the heads of sectors to decentralize the management.”
The successful career of Anastácio Sebastião Langa is clearly visible, marked by seriousness, persistence and hard work, as well as the path of the company that he created in 2004. And this success has been reinforced with some publicly received and recognized distinctions.
In 2007, the Clean Africa was awarded the PMR and KPMG in the category of Best Cleaning Services and Greater Variation of Turnover in the Service sector. In addition, from 2008 to 2014, it has been awarded annually by PMR in the category of Best Company in the area of Cleaning and Laundry Service.
“I feel I have been contributing to the distinctions with concrete ideas to improve the quality of our services, such as training of employees, modernization and acquisition of new technologies,” said Anastácio Sebastião Langa, who in 2008 was awarded by Ernst & Young in the Emerging Entrepreneur category.
Regarding this award, the businessman says that is a stimulus. “It is a clear sign that my work is recognized by society”, he says and stresses that in the future he intends to “continue to modernize, open a factory of raw materials for our own business and invest in the permanent training of employees.”